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The profit increased 45 percent; Alibaba will compensate the buyers |
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| Date Added: August 02, 2011 06:33:49 AM | |
| Author: goodscool | |
| Category: Business | |
The report published four quarterly and annual results last year, which is the former CEO of Alibaba, after the resignation of Mr Wei first results. According to Alibaba, the four-quarter revenues of $ 1.52 billion last year, an increase of 37.5, net profit of 411 million Yuan, an increase of 46.2 2010 full year company revenue of 5.5576 billion yuan, an increase of 43.4, net profit of 1.4695 billion yuan, an increase of 45.1. From a digital perspective, a month ago of heated discussions of "fraud" events seem to have had a severe impact on Alibaba's results, but after this incident, to Alibaba subsequent far-reaching, and will likely continue its ability to attract global buyers. Muzhi, analyst at Mizuho Securities in Hong Kong, Li said: "its revenue growth is mainly derived from value-added services, due to brand and reputation has been affected, the company must be to resolve the credit crisis." For e-commerce growing credit problems, results in the disclosure, Alibaba from three areas proceed to protect the interests of buyers and sellers. First, in the international trading markets and strengthening responsible for the security of good faith in the Chinese market team team, as the introduction of the use of third party guarantee mode of payment services, trading market in China to set up the first "small enterprise credit guarantee fund" to protect the buyers and suppliers to build interactive and transparent credit file. By an independent third party audit company to suppliers such as depth of certification of value-added services. Advanced certification report publicly on the Internet, for reference by buyers. The second is the fight, including active monitoring and installed in fraud, and after Alibaba multidimensional data analysis confirms high fraud tend to paying members. Third, Alibaba is trying to help fraud buyer’s compensation of losses. Alibaba at the end of 2009 to establish a "fair trade Fund", which first will be installed in China is Alibaba supplier members pay an annual fee, for plans to make up for the buyer's partial loss victims. If buyers were cheated by the supplier in China and there is sufficient evidence to establish their own victim, they may apply for the Fund to compensate for the loss of part of their total trade. Alibaba member profitability,as their main revenue model changes also occurred. Results showed that Alibaba trade non-member fee income share of the total revenue increased from 21 in 2007 to 2010 in 33. Due to customer adoption increased self-service purchase in the form of value-added services, and value-added services generally does not involve the cost of additional customer signed; from value-added services have higher profit margins than from membership fees profitability. In value-added service business, the growth of treasure and gold stand holding up well. To the end of 2010, more than 100,000 Chinese Alibaba pin Bora upgrade their users in the use of network in China search result ranking and exposure on the market (China trade). Period, the company increases the trust pass member of China-oriented types of value-added services (china manufacturers), and launched using software as a service (SaaS) mode of application, such as "precision marketing", "disk management" and help customers manage their business. And shenyin wanguo securities previously published reports, value-added services to help customers grow; one is Alibaba future growth drivers. From: china electronics wholesale |
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